Jeff Cato, CMO of JASCO: Leading Holistically Across Brand, Retail, and Digital

In this episode of CMO Journeys, Christian Banach speaks with Jeff Cato, Chief Marketing Officer at Jasco, a consumer electronics and connected home company with products sold across major retail and digital channels. Jeff shares how a career spanning sales, operations, e-commerce, and digital transformation has shaped his approach to marketing leadership, growth, and agency partnership.What the Conversation Covers • Jeff’s path to the C-suite, including how early roles in sales and operations shaped his view of marketing as a growth function • What it means to lead as the CMO of the full business, not just a few priority brands or initiatives • How Jasco is navigating a changing retail landscape where private label growth and digital-first brands are reshaping competition • Where Jeff is increasing investment across influencers, paid social, AI discoverability, and new channels like CTV and TikTok Shop • How he evaluates agency partners, including the importance of specialization, proactive thinking, transparency, and asking the right questions before pitchingGuest BioJeff Cato is Chief Marketing Officer at Jasco, where he leads marketing across a portfolio that spans retail, e-commerce, digital, and brand growth. His background includes leadership roles in sales, operations, and digital commerce, giving him a broad view of how companies grow and how marketing can drive measurable business outcomes.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.