Jeff Church Took Cold Press Juice from a Kitchen to $350 Million Exit in 8 Years

🎧 From Cold Press Kitchen to $300 Million Exit: Jeff Church’s Entrepreneurial JourneyJeff Church, co-founder of Suja Juice and founder of CPG Founders Group and Dream Makers, scaled a cold press juice concept from a San Diego kitchen to $300 million in five years — then kept building. Across eight companies, more than $275 million raised, and nearly $700 million returned to investors, Jeff’s career is defined less by exits than by the hard-won clarity that came between them.✨ Key Insights You’ll Learn:CPA roots at Ernst & Young to running a failing subsidiary at age 27First consumer brand: Lynx outdoor grills acquired for $9.5M, sold for $35M in three yearsNika bottled water: philanthropy-first model that taught why mission alone doesn’t drive repeat purchaseMeeting Eric, the 20-year-old making dark green juice with three ingredientsWhole Foods relationship-building and landing in the cold press category from day oneTrucking his own product from San Diego to Long Beach for the first three monthsPost-COVID Coca-Cola exit: $40 million in debt expiring in four monthsBuilding Babu, a curated CPG large language model trained on 6,000 of Jeff’s own articlesProto protein soda launch at Sprouts: 10 grams of whey, zero sugar, three grams of fiberWhy fear of mediocrity eventually overtook fear of failure — and the football moment that unlocked it🌟 Jeff’s Key Mentors:His Father (CFO Background): instilled love of numbers and business fundamentals from childhoodJessica (First Sales Rep): connected Suja to Whole Foods and became the brand’s first hireEarly Whole Foods Buyers: collaborative retail relationships that shaped product development from day oneSenior Operators and PE Network: ongoing peer pulse checks that inform current coaching and investing workHis Kids: challenged him to start Nika and sparked the entrepreneurial plunge that led to Suja👉 Don’t miss this candid conversation about addiction, IQ tests, failed companies, and what it actually takes to build something worth exiting.🔗 Connect with Jeff Church:Website: cpgfoundersgroup.comEmail: [email protected] Tool: askbabu.ai📤 Transcript Available: Jeff Church Took Cold Press Juice from a Kitchen to $350 Million Exit in 8 Years📺 Watch on YouTube: Inspired Stories Podcast🌐 Our Website: The Inspired Stories Podcast📤 Special Thanks to Anthony Codispoti & AddBack Benefits Agency: AddBack Benefits Agency - Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom line Website: addbackbenefits.com