Jeff Cooper, Ashton Bishop And Darren Discuss All Things Strategy For Business And Marketing

from Managing Marketing · host TrinityP3

Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and simply planning. https://www.trinityp3.com/2015/11/what-makes-a-good-strategy/

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This episode was published on October 20, 2015.

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