Jeff Coyle on AI and Content Strategy - Episode #12

In this episode, Seth and Chris talk with Jeff Coyle about how AI is impacting content strategy.Highlights:2:55 - Craft beer - on winning the award for a Mexican lager10:00 - Jeff's path to a passion for SEO14:30 - On using data to decide what to write about20:00 - What does Google think you think is important on your site?25:00 - Publishing low quality content is like a time bomb36:00 - Existential risk of not using data to drive content decisions39:00 - If you're not there at the top of the funnel you don't deserve to be at the bottom41:45 - Owning a content space - what it takes56:00 - Future of AI's role for content strategyLinks:MarketMuse websiteContent Strategy Guides & Case StudiesMarket Muse Content Strategy WebinarsMAICONhttps://www.linkedin.com/in/jeffcoyle/Thanks to our sponsors:Earley Information ScienceCMSWireMarketing AI InstituteThanks to our sponsors:VKTREarley Information ScienceAI Powered Enterprise Book