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EPISODE · May 6, 2026 · 50 MIN

Jeff Cuellar

from Adventures In Venueland · host Paul Hooper, Dave Redelberger, Jeff Cuellar

Ahoy Venuelanders! 🛳⚓️ Join us for a revelry at sea as we set sail with Jeff Cuellar, CEO of Sixthman, a promoter focused on “tearing down walls” by creating community-inspired festival experiences that use cruise ships as their venue. Celebrating their 25th anniversary as a company, Jeff gives us an overview of Sixthman, their approach to their experiences, and the history of the company. Learn how they bring to life the magic of passionate communities through performances, food and lodging, international destinations, and entertainment while providing a safe space for fans to be together and bond over shared passions. While music is their core business and what started it all, they have expanded to comedy, podcasting, as well as other passionate groups that led to the creation of events such as Chefs Making Waves and The Broadway Cruise. Additionally, Sixthman has had the pleasure of working with other brands that have extremely tight communities like the Savannah Bananas and Hallmark, providing an opportunity for a more intimate and curated experience for their fans. We also chat nuts and bolts with Jeff about setting up, loading in, and challenges producing a festival at sea – including things like working with naval engineers, accounting for motion and weather, and coordinating production operations. So, grab a Mai Tai and dive into this fascinating episode that gives you an inside look into a wonderfully unique side of live events on the open seas. Jeff Cuellar: LinkedIn Sixthman: Facebook | Instagram | TikTok –––––– ADVENTURES IN VENUELAND Follow on Instagram, LinkedIn, Facebook, or X/Twitter Learn more about Event & Venue Marketing Conference Meet our team: Paul Hooper | Co-host, Booking, Branding & Marketing Dave Redelberger | Co-host & Guest Research Megan Ebeck | Marketing, Design & Digital Advertising Samantha Marker | Marketing, Copywriting & Publicity Camille Faulkner | Audio Editing & Mixing Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Episode metadata supplied by the publisher feed · Published May 6, 2026

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Jeff Cuellar

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