Jeff Echols – Find Your Ideal Client
Our guest Jeff Echols started his career as an architect in Chicago and Indianapolis. However, he always enjoyed the idea of focusing on startups and market development. So, Jeff pivoted his career and now works as a business consultant. Now he produces multiple podcasts, speaks professionally, and provides valuable expertise to businesses in all fields. He wants to streamline your business, help you discover your ideal customer, and guide you on the transition from service provider to trusted advisor. Contact Jeff on LinkedIn, check out the Build Your Brand podcast, or watch Context and Clarity, a daily show featuring unique guests. Episodes are sponsored and produced by Isaiah industries, a manufacturer of specialty metal roofing systems and other building materials. Learn more at isaiahindustries.com This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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What this episode covers
Businesses are complex organisms run by busy people. They evolve or stagnate based on the economic climate, the owner, the employees, the clients, the work they produce, and many other factors. It’s easy for business to become routine without questioning your methods, marketing, and clients. Do you take every job offered, or do you select projects that benefit your company and your style of work? Creating your ideal client gives you a goal to shoot for and a ruler to measure prospects by.
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