Jeff Frick | Founder | Menlo Creek Media and host of Turn the Lens and Work 20XX podcasts | Understanding the changing purpose of physical space

In this episode, we learn about Jeff’s career journey, his experience in the events business, and the impact of the pandemic on his business. As his business transitioned to remote operations, Jeff began to explore new ways to build community using social media platforms. Shortly after, he launched Work 20XX to provide thought leadership on the future of work. Jeff readily admits that he had no commercial real estate experience when he first embarked on this journey. He relied on his genuine curiosity to lead him in new directions, never afraid to learn and try new things. Jeff shared his thoughts on how certain costs have moved from being “fixed” on the balance sheet to being more “variable” on the income statement. I really appreciate Jeff’s insights on segmentation and intention—an excellent way to understand the changing purpose of physical space. Real estate now needs to focus on attracting people to spaces in ways that aren’t possible at home, making hospitality a crucial theme. Jeff also shares some insights on the advances in wireless technology and environmental elements impacting CRE. I learned a lot from our conversation and value his level-headed and thoughtful analysis of all things related to how and where we work. I look forward to staying connected with Jeff and continuing to tap into his expertise and thought leadership. Subscribe to TEN so you never miss an episode of the Tenant Experience Network.