Jeff Gombala from Helios and Evidexa on AI behavioral models, digital twins, and shaping patient experience | The Dev is in the Details #19 S02

► How can digital twins, AI-powered behavioral modeling, and simulations help in forecasting real behaviors in healthcare?In the latest episode of The Dev is in the Details, Jeff Gombala – a product leader with expertise in digital health innovation and health tech – explains what behavioral models are, their impact in reshaping customer and patient understanding, and how simulations become the next generation of research.We talk about the healthcare industry, the level and pace of AI adoption, and the operational and clinician-related barriers and risks it entails. Jeff shares his views on regulatory aspects, managing patient data, and leveraging AI as an augmentation.In a highly regulated industry such as healthcare, with patients’ journeys complex and deeply personal, the role of AI is not to replace, but to empower clinicians and healthcare professionals to deliver high-quality care faster, yet safely.► Our guestJeff Gombala is a technology expert working at the intersection of digital health, behavioral science, and patient experience. Jeff is a co-founder and CEO at Helios Innovation Labs, helping healthtech innovators move faster from concept to real outcomes, and a co-founder of Evidexa, the first simulation platform improving healthtech adoption.► In today’s episode:Jeff’s story on founding Helios and Evidexa and the mission behind themThe concept of digital twins and how they help simulate patients’ behaviorsRegulatory, data licensing, and duplication challenges in healthcareTake on AI’s role in healthcare, and what are the barriers to adopting AI► Decoding the timeline:00:00:00 - Jeff’s story on how he cofounded Helios and Evidexa00:04:11 - Staging and testing environments in healthcare00:06:47 - What are digital twins, how to design them, and how to build attributes on the population00:13:54 - Take on the strongest demand currently in AI and behavior insights in healthcare00:17:13 - Data licensing, the reusability of data samples, anonymity, and regulatory aspects00:24:12 - Pathways as the B2C experience00:29:02 - The common barriers businesses face when trying to adopt AI in their research or products00:32:50 - Validation and evidence paradox in healthcare00:35:51 - Avoiding biases in AI healthcare systems00:46:15 - Treating AI as the augmentation, not the replacement00:52:05 - Data duplication and simplifying the patient journey► Resources mentioned in the episode:EvidexaSurvey Jeff mentions: https://insights.getevidexa.com/healthtech-decision-insights ***The Dev is in the Details is a podcast where we talk about technology, business and their impacts on the world around us.Do you want to recommend a guest or discuss with us further?Connect with Lukasz on LinkedIn or write to us at [email protected].