EPISODE · Sep 24, 2017 · 40 MIN

Jeff Green

from Entrepreneur Weekly · host Entrepreneur Media

Founder and CEO of The Trade Desk, Jeff Green, breaks down the purchase funnel, look-alike modeling, and targeted advertising. You can't afford to miss this episode! [00:00:00] Advertising in a Data-Driven Wonderland [00:06:23] Purchase Funnel 101: The Customer Journey [00:11:30] Design and Data Converge in Web Advertising [00:18:21] Passing the Torch to the Next Generation [00:27:11] Look-Alike Modeling and Target Marketing [00:33:22] Create Scalable, Personalized Ads Learn more about your ad choices. Visit megaphone.fm/adchoices

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