Jeff Greenfield CEO at Provalytics on The Impact of Digital Marketing and Analytics on Fintechs

In this episode of the Finstep Asia Edge podcast, we dive into the impact of digital marketing with Jeff Greenfield, co-founder and CEO of Provalytics. Discover cutting-edge insights on marketing analytics and how fintech firms can leverage them to enhance business metrics. Key Highlights: 📊 Marketing & Analytics: Explore how to use analytics to improve marketing strategies in fintech. 💰 Ad Spend Tracking: Learn why tracking where marketing dollars go is crucial for effective branding. 🧠 New Talent: Discuss whether marketing teams need new skills or can adapt existing talent to modern strategies. 🌐 Impressions vs. Clicks: Understand how modern marketers are shifting focus from clicks to building brand awareness through impressions. 🔔 Don't forget to subscribe! #finance #digitalmarketing #analytics