“Jeff Pauls Reveals the Research That’s Changing the Pro-Life Movement”

What if the biggest breakthroughs in the pro-life movement aren't happening in politics—but in psychology and messaging?In this fascinating episode of the Ever-Living Podcast, hosts Jessica and Cindy sit down with Jeff Pauls, Director of Research for the Vitae Foundation, to explore the groundbreaking research helping pregnancy centers and pro-life advocates save lives across America. Jeff explains how Vitae Foundation uses unique “right-brain” emotional research to understand how people truly think and feel about abortion, unexpected pregnancy, fatherhood, and healing after abortion. Their findings are helping shape more effective messaging, stronger fatherhood programs, and life-saving outreach strategies nationwide.In this episode:How emotional research differs from traditional polling Why men play a larger role in pregnancy decisions than most people realizeThe surprising findings about fatherhood and abortion decisionsHow pregnancy centers are using research-driven marketingWhy communication between men and women matters in unexpected pregnanciesJeff also shares powerful insights into the emotional impact of abortion on both women and men, and explains why understanding human behavior is essential to building a culture of life. Whether you're involved in pregnancy center work, public policy, research, communications, or simply interested in understanding how people make life-changing decisions, this episode is packed with valuable insights.Thank you for watching The Ever-Living Podcast, a heartfelt space to share the stories and voices of women who champion a culture that values and protects life. Each episode we seek to empower, offering connection, hope, and strength through the journeys of those who work and pray for this cause. Crafted for women seeking purpose and community, we welcome you to join us in cherishing every single heartbeat.