Jeff Shafritz - Owner of Franchise Guidance reveals secrets of choosing the right franchise

Throughout Jeff’s 25+ year career in franchising, he has helped hundreds of individuals realize their dream of business ownership. He began his career in franchising directly out of college in 1992 as a franchise sales assistant and after several years and promotions, he ended his career there as the Director of Franchise Development for the Americas. Jeff was recruited away from The Athlete’s Foot in 2001 to lead the franchise development efforts of a publicly-traded company that had decided to continue to expand through franchising. This gave Mr. Shafritz a unique opportunity to help develop a franchise system from the ground floor taking part in all aspects of building the division. For the past 18 years, Jeff has been a franchise consultant with FranChoice helping individuals find opportunities that match their goals, skills, and investment criteria.