Jeff Stoller-You Want to be an Entrepreneur

"Jeff Stoller, JD, MBA, MBT, wrote “You Want To Be An Entrepreneur”: Success Requires More Than Just A Good Idea, to help people who have a great concept but don’t know all the vital business areas they need to think about in order to start a successful endeavor. With his professional background as an attorney, accountant and business consultant, Stoller’s book offers great advice and practical insight to the budding entrepreneur. This valuable book offers a primer on marketing, finance, law, production, accounting and everything that is the foundation of any solid business. Whether your dream is to open a new restaurant or to sell a new product or app, you will have to address contracts, licensing, labor and a whole range of topics you may never have thought of before. “If you are confronted with an issue and remember that you read something about that in this book – and because of that you ask the right questions that help you avoid a big problem – the book will have achieved its purpose,” says Stoller. The author has a long history in the entrepreneurial world. He was the President of Stoller & Associates, a firm that consulted and created business plans for a wide array of companies from start-ups to major corporations. He also ran Stoller Publications during which time he developed products for The Rolling Stones, Playboy and Warner Brothers. This fall, he will be releasing unique app, called “IntiMates”, to help families and couples strengthen their relationships. Prior to launching his own businesses, Stoller served as a tax accountant at KPMG Peat’s Century City office. He has served as an Adjunct Professor of Finance and Business Economics at the University of Southern California where he was selected as one of the 20 top professors at the School of Business. "