Jellies - No Longer a Children's Snack

Jellies, which are a sweet candy available in many Asian countries but especially in South Korea, were once only a children's treat. Now, jellies are enjoying a boom thanks to adult consumers consuming the candy. Some jellies are providing functional benefits for adult consumers, and others are targeting adults with lower sugar or promises to help inner beauty.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.