Jellyfish Lighting vs Trimlights vs Luxlights vs EverLights - Differentiation Wars

In this episode of Differentiate or Die, Utah's permanent lighting scene gets a whole lot brighter. If someone wants to take the spotlight, there's room for messaging!All of these companies seem like they do the same thing, but could there be some sort of competitive advantage?Listen to see how even in the most saturated markets, a company can find a unique differentiator. See how you can too at protagonistcomms.co