Jen Meyer on Portal Hygiene, Trust, and the Gut Punch That Built BusyWeb

Jen Meyer didn't come up through agency life. She climbed a Minnesota tech company from international marketing to VP of product to director of CRM, then jumped to BusyWeb in Minneapolis in 2013. Today she's COO and VP of Marketing, a HubSpot certified trainer, runs the Minneapolis HUG (including her famous "Pimp My Portal" sessions), and last year BusyWeb hit Diamond tier as a HubSpot Solutions Partner.In this episode of Women of HubSpot, George and Jen dig into:Scrappy young Jen, Guess jeans, and a growth mindset that never needed a perfect formal pathCarol, the mentor she has known since she was sevenWhy loop marketing feels like inbound on steroidsNepotism stigma in a family business, and the meeting where vendors told "the ladies" to leave so the men could talk techThe gut punch of getting let go from the family company, grieving for a month, then taking a pay cut to build digital marketing and HubSpot into BusyWeb with her husband DaveEmpowerment as trust (of your team and of yourself)Family-first culture when a kid is sickWhat excites her in HubSpot right now (Service Hub, Marketing Studio, campaigns coming back) and what frustrates her (credits)Mentor-mode advice: know your stuff, hire people who know more than you, and it's okay to say "let me find out"Empty-nester goals, cabin time, and a definition of success that has nothing to do with titlesHer line that should live on a sticky note: most companies struggle in HubSpot because they lack a documented process, or they create fields they never needed.If this episode hit home, share it with someone building (or fixing) a HubSpot portal. Subscribe to Women of HubSpot wherever you listen, and check the YouTube version if you want the full conversation on video.