EPISODE · May 5, 2026 · 54 MIN
Jen Seregos - Founder - Athena Digital
from The Ad Podcast · host Dylan Conroy
Jen Seregos is a serial entrepreneur and the Founder and Lead Strategist of Athena Digital, a boutique performance marketing agency based in Boulder, Colorado. Professional Background Athena Digital: Jen founded the agency with a "client-first" philosophy after observing businesses struggle with larger agencies that prioritized their own scaling over client results. She remains hands-on with every audit and strategy engagement, focusing on paid advertising (Meta, Google, TikTok), conversion rate optimization (CRO), and email marketing. AI Expertise: She is also the founder of JenSeregos.ai, where she consults with businesses on how to leverage AI to "grow smarter." She is a vocal advocate for integrating AI into marketing workflows to improve efficiency and ROI. Specialization: Her work primarily supports e-commerce brands looking to scale through data-driven advertising and performance creative. Strategy & Philosophy
What this episode covers
Jen Seregos is a serial entrepreneur and the Founder and Lead Strategist of Athena Digital, a boutique performance marketing agency based in Boulder, Colorado. Professional Background Athena Digital: Jen founded the agency with a "client-first" philosophy after observing businesses struggle with larger agencies that prioritized their own scaling over client results. She remains hands-on with every audit and strategy engagement, focusing on paid advertising (Meta, Google, TikTok), conversion rate optimization (CRO), and email marketing. AI Expertise: She is also the founder of JenSeregos.ai, where she consults with businesses on how to leverage AI to "grow smarter." She is a vocal advocate for integrating AI into marketing workflows to improve efficiency and ROI. Specialization: Her work primarily supports e-commerce brands looking to scale through data-driven advertising and performance creative. Strategy & Philosophy
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Jen Seregos - Founder - Athena Digital
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