Jenama Kebarat-baratan, Masih Jaman? || Podcast Smart Bus...

What this episode covers

Sejak beberapa tahun yang lalu, jenama yang ingin eksis di dalam negeri memilih untuk membranding diri mereka sebagai jenama luar negeri. Dengan konsep kebarat-baratan dan "asing" mereka menggunakan nama-nama barat, atau model barat dengan alasan menarik perhatian masyarakat Indonesia. Namun apakah strategi ini masih ampuh untuk membidik pasar dalam negeri? Apakah jenama kebarat-baratan masih relevan dengan masyarakat Indonesia masa kini? Simak bahasannya bersama Arto Biantoro, activist brand dan founder Gambaranbrand dalam podcast Smart Business berikut ini. -- Instagram: https://www.instagram.com/smartfm959Facebook: http://www.facebook.com/radiosmartfmTwitter: https://www.twitter.com/radiosmartfmTikTok: https://www.tiktok.com/@radiosmartfm959Saran dan kolaborasi: [email protected]

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Frequently Asked Questions

How long is this episode of Smart Inspiration?

This episode is 14 minutes long.

When was this Smart Inspiration episode published?

This episode was published on October 30, 2023.

What is this episode about?

Sejak beberapa tahun yang lalu, jenama yang ingin eksis di dalam negeri memilih untuk membranding diri mereka sebagai jenama luar negeri. Dengan konsep kebarat-baratan dan "asing" mereka menggunakan nama-nama barat, atau model barat dengan alasan...

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