Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation

In this episode of the Long Game podcast, host Alex Birkett interviews Jenn Long, who shares her expertise in SEO and content strategy. They discuss the challenges of content writing, the synergy between SEO and content quality, and the significance of keyword research for customer insights. Jenn also talks about a blog migration project, the role of AI in content creation, and its limitations. The conversation also touches on Jenn's professional role models, productivity tips, and her marketing approach, concluding with her personal interests and perspectives on loyalty.TopicsThe value of content writingContent format and qualitySEO and content qualityUnderstanding user needsCreating unique contentIdentifying great content writersContent strategy and SEOSEO and brand strategyKeyword research and customer researchBalancing innovation and industry termsReview Sites and Industry StandardsBlog Content Migration - CaseProject Planning and ExecutionPros and JustificationsPotential Risks and ChallengesPost-Migration Tracking and AnalyticsGovernance and Content InventoryContent Portfolio PlanningIndustry Trends and AI in ContentUsing AI to Write ContentUnderstanding AI's LimitationsComplexity of Content CreationAI's Struggle with SubjectivityChallenges with AI-Generated ContentRapid Fire Non-Work Related QuestionsConsumer Preferences and LearningConclusion and Online Presence Show LinksConnect with Jenn Long on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/