Jenn Wint - Confessions of a PR pro: it’s not about bus benches

Send us Fan MailYour story is more than a tagline; it’s the engine of trust. We sit down with PR strategist Jenn Wint to unpack how small businesses turn lived experiences into narratives that win attention, earn credibility, and convert without feeling like ads. Jenn traces her path from real estate development to nearly two decades in PR, then gets practical about the difference between marketing and earned media, why perfect stories fall flat, and how to find the details only you can tell.We explore the discovery process she uses to help founders surface a distinctive 'why,' the ways a story should evolve from a scrappy startup to team-led growth, and the specific tactics that drive traction: targeted pitches, thoughtful follow-ups, and collaborations that share audiences and backlinks. Jen offers a grounded reframe for visibility, especially for women entrepreneurs reluctant to self-promote, by anchoring every post, interview, or panel to service: make the story about the outcome your audience needs. We also explore local versus national angles, timely hooks like awareness days and seasonal trends, and simple tools like Google Trends to validate what people actually search for.PR is a long game, and Jenn is clear about how to measure what matters when trust, not clicks, is the currency. She shares what to do when pitches fall flat, why consuming the media you want to be featured in is non-negotiable, and how to start with a zero-budget approach by defining a single call to action, crafting one or two signature stories, and placing them where your audience already pays attention. If you’ve been stuck between doing more and saying more, this conversation gives you the map and the momentum to move.Enjoyed the episode? Follow the show, share it with a friend who needs a nudge to tell their story, and leave a quick review so more small business owners can find us.Website: https://wintcommunications.com/Free PR Tips Download: https://wintcommunications.com/free-pr-toolsInstagram: https://www.instagram.com/jenn_wint/LinkedIn: https://www.linkedin.com/in/jenn-wint/If this conversation stirred something in you… good. That’s where change begins.Make sure you’re subscribed, share this with someone who needs it, and if you’re ready to tell your story, step into your voice, or build a life that actually feels like yours… You’re in the right place.I’m Julie Fairhurst, and this is where stories turn into power.Go to my website if you would like to be a guest on the Women Like Me Stories & Business in the toolbar click Let's PodcastJulie's Website