Jennie Coleman & Kim Chackal of Equifruit- THE ONLY BANANA YOU SHOULD BUY - EP98

In this episode of The Produce Industry Podcast w/ Patrick Kelly we chat with Jennie Coleman, President and Kim Chackal, Director of Sales and Marketing at Equifruit. Now if you don't know.... Equifruit is an importer of fair trade fruit into Canada and when these girls mean fruit they really mean BANANAS. We were able to connect with Kim and Jennie through a conversation on linkedin that sparked from seeing the Banana logo that Equifruit has created. A brand that stuck in my mind that I needed to learn more about! Jennie, Kim and Patrick talk about what are FAIR TRADE BANANAS? How does this term or way of doing business help the supply chain, does it change the costs of banana prices in the stores and more....Did you know that bananas are the lowest price fruit in the produce section? Did you know that some of the banana companies that are out there don't use FAIR PRACTICES? Come learn from a business that knows all about FAIR TRADE in produce and are making new waves in the industry through their mission.  LET'S BE REAL HERE: THIS IS THE ONLY BANANA YOU SHOULD BUY?  FANCY SPONSORS: Terra Exports: https://terraexports.com, Ag Tools, Inc.: https://www.agtechtools.com, Flavor Wave, LLC.: https://flavorwavefresh.com, United Fresh Produce Association: https://www.unitedfresh.org & Noble Citrus: https://noblecitrus.com STANDARD SPONSORS: Indianapolis Fruit Company: https://indyfruit.com and John Greene Logistics Company: https://www.jglc.com --- Support this podcast: https://podcasters.spotify.com/pod/show/theproduceindustrypodcast/support