Jennifer Aaker - The Dragonfly Effect and Social Enterprise

How can you leverage the power of design thinking and psychological research with practical tools and strategies to get your social enterprise off the ground? In this university podcast, sponsored by the Stanford Center for Social Innovation, Stanford Graduate School of Business marketing professor Jennifer Aaker introduces the "dragonfly effect" model to illustrate how technology can be used to support business and social missions. https://ssir.org/podcasts/entry/jennifer_aaker_-_the_dragonfly_effect_and_social_enterprise