Jennifer Bagley, CEO, CI Web Group | The Jeff Crilley Show

AI isn’t replacing plumbers, roofers, and HVAC technicians—but it is changing how they run their businesses. The companies that adapt are pulling ahead fast. In this episode, Jeff Crilley talks with Jennifer Bagley, CEO of CI Web Group and a nationally recognized expert in AI enablement for contractors and service-based businesses. For nearly 20 years, Jennifer has helped trade companies modernize their marketing, operations, and growth strategies. Now she’s leading the charge in bringing practical AI tools to an industry that has historically lagged behind digital trends. In this conversation, they discuss:- How one HVAC company eliminated most paid ads and hit record sales with a 25% net profit- What an AI-enabled website and “agentic” marketing network actually do- Why younger technicians are embracing AI faster than industry veterans- How business owners can start using AI in both marketing and operations Jennifer also shares insights from her podcast, Catalyst for the Trades, including stories of contractors leveraging AI to outperform seasoned competitors. Learn more at:https://ciwebgroup.comhttps://juststartai.io