Jennifer Chasteen, CMO at Synergy HomeCare -- How to Make Your Agency Experience Smooth and Successful

Not all client-agency relationships work out. And if you've ever worked with an external agency, you know that there's a lot that goes into building a successful partnership. But transparent communication is one of the most critical aspects of creating a good agency experience. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Jennifer Chasteen, the CMO of Synergy HomeCare. They chat about the importance of mutual communication, how to hire the best of the best for your company, and why agency misalignment is the most common problem when outsourcing tasks. ## Guest-at-a-Glance 💡 Name: Jennifer Chasteen, CMO of Synergy HomeCare 💡 Noteworthy: Jessica is a consumer marketing thought leader with 20+ years of experience in successfully turning around iconic brands. 💡 Where to find Jennifer: LinkedIn Key Insights ⚡Your agency works like an extension of your team. If you want to make your client-agency relationship work, you've got to treat your agency as a part of your team. Jennifer says, "In my mind, agencies are a tool to extend the working team of the brand, and so whether it's a big brand or a little brand, that's essentially the role. And it's always my goal to surround myself and my team with some best-in-class partners that bring the specific subject matter expertise I need to the table." ⚡Communication is the backbone of a good partnership. Communication is key to a healthy partnership. Jennifer explains, "To me, the center of any relationship, whether it's with a franchisee or an agency or what have you, is this communication and transparency. [...] So, I think that being proactive in that communication and really seeking to understand my business and mirroring that back is what's led to some of the strongest relationships that I've been able to build with my partners." ⚡Let your agency do what they do best. When hiring an external vendor, it's important to let them do what they do best. After all, that's what you've hired them for. Jennifer says, "I am not one of the marketers who is seeking to do my agency's specialty; that's why they're working with me. And so, I've selected them because they're the best at what they do, and we have the opportunity to do great things together. And so learning about my business and being proactive around my needs is the absolute number one thing that helps me."