Jennifer Cox: #1 reason technical teams hates sales, 100M+ revenue programs episode artwork

EPISODE · Nov 18, 2025 · 55 MIN

Jennifer Cox: #1 reason technical teams hates sales, 100M+ revenue programs

from Bits and Bolts With Paulina · host Paulina Dubas

Are sales teams secretly sabotaging their own deals by treating engineers like second-class citizens?In this episode of Beats & Bolts, Jennifer Cox (20-year tech veteran, ex-Tenable, Rippling, multiple industry awards) reveals the truth about what works when scaling technical, customer-facing, and sales-engineering teams in 2025 and beyond.If you lead, manage, or work in technical teams, sales engineering, solutions engineering, customer success, or any revenue-facing tech role,this episode will change how you show up on Monday.00:00 Introduction to Scaling Leadership in Tech03:02 Identifying Collaboration in Teams04:53 Building Trust and Vulnerability in Leadership08:46 Generational Differences in Workplace Dynamics12:59 Creating a Collaborative Company Culture16:50 Balancing Growth and Psychological Safety20:52 Aligning Team Goals for Long-Term Success31:52 Mapping Personal Goals to Professional Success35:42 The Importance of Mentorship in Leadership36:09 Technical Leadership: Myths and Realities41:10 Bridging the Gap: Sales and Engineering Collaboration47:16 Establishing Credibility with High-Level Clients51:21 The Role of AI in Leadership54:08 Rapid-Fire Insights

Are sales teams secretly sabotaging their own deals by treating engineers like second-class citizens?In this episode of Beats & Bolts, Jennifer Cox (20-year tech veteran, ex-Tenable, Rippling, multiple industry awards) reveals the truth about what works when scaling technical, customer-facing, and sales-engineering teams in 2025 and beyond.If you lead, manage, or work in technical teams, sales engineering, solutions engineering, customer success, or any revenue-facing tech role,this episode will change how you show up on Monday.00:00 Introduction to Scaling Leadership in Tech03:02 Identifying Collaboration in Teams04:53 Building Trust and Vulnerability in Leadership08:46 Generational Differences in Workplace Dynamics12:59 Creating a Collaborative Company Culture16:50 Balancing Growth and Psychological Safety20:52 Aligning Team Goals for Long-Term Success31:52 Mapping Personal Goals to Professional Success35:42 The Importance of Mentorship in Leadership36:09 Technical Leadership: Myths and Realities41:10 Bridging the Gap: Sales and Engineering Collaboration47:16 Establishing Credibility with High-Level Clients51:21 The Role of AI in Leadership54:08 Rapid-Fire Insights

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Jennifer Cox: #1 reason technical teams hates sales, 100M+ revenue programs

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This episode was published on November 18, 2025.

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Are sales teams secretly sabotaging their own deals by treating engineers like second-class citizens?In this episode of Beats & Bolts, Jennifer Cox (20-year tech veteran, ex-Tenable, Rippling, multiple industry awards) reveals the truth about what...

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