Jennifer Helten – CEO & Founder, Unique Pathways, LLC

What does it take to grow an ABA organization for more than a decade without losing sight of the mission?In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Jennifer Helten, CEO and Founder of Unique Pathways, to discuss the leadership principles that have helped her scale a thriving ABA organization while staying committed to children, families, and meaningful outcomes.Jennifer shares why great leaders should say "not right now" instead of simply "no," how mission-driven feedback strengthens culture and retention, and the communication challenges that come with rapid growth. She also explains why longevity and trust have become some of her organization's greatest marketing advantages and why partnering with marketers who truly understand ABA makes all the difference.Whether you're leading an ABA practice, growing a behavioral health organization, or building a mission-driven team, this conversation is packed with practical leadership insights.