Jennifer Lisa: Quench Metalworks - The Reality of Owning a Brick & Mortar, and Pivoting to Reach New Collectors

Jennifer Lisa is known to many by her business name Quench Metalworks. Born and raised in Maine, Jennifer received her BFA in Jewelry and Metalsmithing from the Rhode Island School of Design. Handcrafted in sterling silver and unique gemstones, her jewelry collections are ever-evolving and draw inspiration from the balance of linear elements and organic shapes. Jennifer took a leap of faith and opened a brick and mortar following a dream she had. During our conversation she shares the ups and downs with owning your own shop and how she was making a move to new location when covid hit leaving her with two places to pay rent on until her lease had ended on the original shop. It was at this time, she began pivoting and working on building her IG in order to reach a new audience… and how she is now finding it necessary to explore other options to reach collectors as IG continues to change.  We talk about this and much more including balancing creativity and productivity, the importance of  having a community to lean on, teaching, and we nerd out a little bit on our favorite things… stones.  Follow Jennifer: Instagram: @quenchmetalworks Website: quenchmetalworks.com Want to continue these important conversations with a mutually supportive and diverse community of jewelry artists? Then please consider joining us in the ⁠Slowmade Collective⁠. It's the best place I know online that can support you and your desire to create a sustainable business that feeds your life.