Jennifer Persyn

Head out to the Rockies to a land known for beautiful nature, iconic venues, and legendary teams, as we chat with Jennifer Persyn, Executive Director of Venue Marketing & Publicity at Kroenke Sports & Entertainment (KSE) - one of the worlds leading entertainment and management ownership groups. Jen, who oversees venue marketing and publicity for any concerts and family events at their properties, gives us an overview of KSE in Denver, which owns and manages a plethora of venues and teams including Ball Arena, Paramount Theatre, Dicks Sporting Goods Park, Denver Nuggets, Colorado Avalanche, Colorado Mammoth, Colorado Rapids, Altitude Sports & Entertainment, Altitude Authentics, and KSE Radio. Hear how her department is structured and how they balance working and covering numerous shows at various venues which are different sizes. We walk through Jen’s career path from Colorado State University to critical internships with the Colorado Eagles and Tampa Bay Lightning, to time on the ticketing side which helps inform marketing decisions she makes to this day. We also discuss the conundrum of staying in a market versus leaving to pursue new jobs and the many benefits that come from putting roots down and having established relationships with promoters and sales reps. As we head to Denver this June for EVMC 2024, enjoy this great discussion filled with good career tips and info about the city, including ‘don’t miss’ locations. Jennifer Persyn: Instagram | LinkedIn Ball Arena: Facebook | Twitter/X | Instagram –––––– ADVENTURES IN VENUELAND Follow on Instagram, LinkedIn, Facebook, or X/Twitter Learn more about Event & Venue Marketing Conference Meet our team: Paul Hooper | Co-host, Booking, Branding & Marketing Dave Redelberger | Co-host & Guest Research Megan Ebeck | Marketing, Design & Digital Advertising Samantha Marker | Marketing, Copywriting & Publicity Camille Faulkner | Audio Editing & Mixing Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.