Jennifer Q. Williams, CEO of St. Louis Closet Co.

In 1991 a bushy tailed, eager and passionate Jennifer went to bank after bank with her Business Plan seeking a $50k loan to open a closet business. After more no's than shelves in a closet ;) she finally heard YES BUT "you need to supply your own $15k + this bank will (only) give you $35k". She made it work. 34 YEARS LATER - older than her young adult children - Jen is still running St. Louis Closet Co. as a holistic, team based, community-connected company. I love Jen's staying power and her ongoing self leadership, mixed with her uncertainty. THIS IS NORMAL AND REAL. We are all the same - it doesn't matter how big or small your business is, we are just trying to figure it out and make good decisions. And this was such a key point in this conversation - taking action comes from making decisions. You make an average of 33,000 to 35,000 decisions a day (Harvard Business Review - Jen I Googled it!). They won't all be good (candy for breakfast? a fifth cup of coffee at 3 pm? ha!) but that's OK and it's just math of probabilities. In business + life. So keep practicing your decision making to guide your actions and see what you create. Jen is just as excited today as she was in 1991 about her business. I think it's been a good decision for her and I am excited to see how 2025 shapes her even further! www.stlouisclosetco.com Instagram - @stlouisclosetco Facebook - Saint Louis Closet Co Youtube - Saint Louis Closet Co. Pinterest - @stlouisclosetco Linkedin - Saint Louis Closet Co.