Jennifer Risi Interview | The Future of PR “The Sway Effect”

from The JamirSmith Show Podcast · host Jamir Smith

I had a chance to chat with Jennifer Risi, Founder of The Sway Effect, and discuss an important theme around, “Purpose, People and the Future of PR”. We talked about:-What keeps her anchored in this work after decades at the highest levels?-Why does earned media still matter in an algorithm driven world?-Where should agencies embrace AI?Check out The Sway Effect on Instagram:@theswayeffect @jenrisi76Watch the LIVE on YouTube:@jamir_smithInstagram:@jamir_smithJamirSmith.com

Episode metadata supplied by the publisher feed · Published Jan 31, 2026

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Jennifer Risi Interview | The Future of PR “The Sway Effect”

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