Jennifer Rotner | Scaling and Systematizing a Creative Business and Rebounding from Losing a Whale Client

Jennifer Rotner is the Founder and CEO of Elite Creative, which consists of Elite Editing and Elite Authors. They provide writing, editing, publishing, and content marketing solutions. From her real-world experience as a professional editor, Jennifer recognized the need for a better way to ensure that editing and proofreading services were customized to each of her customers. Therefore, she developed an exclusive matching system to pair every project and customer with the right proofreader or editor — which is why Elite Editing boasts of a loyal roster of satisfied customers and an unrivaled pool of editors and proofreaders who hail from the business, academic, and journalism realms. Prior to founding Elite Editing, Jennifer helped form the editorial division at NYC & Company, New York City's official marketing organization, where she ran the copy department as Copy Chief. Before that, she gained years of experience in the field as features editor for Focus - New York Magazine and as an editor for the marketing department at the American Museum of Natural History. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Jennifer Rotner, the Founder and CEO of Elite Creative, about her process of systematizing and scaling creative businesses to over seven figures. Jennifer talks about the mistakes she made and the lessons she learned when building her first businesses, explains how she structures her companies, and shares her tips for working with big clients.