Jennifer Walker, Co-Founder of Walker Drawas: Setting The Standard For Experiential Marketing With Coachella, Revolve Festival & More

Jennifer Walker, co-founder of Walker Drawas, joins us on this episode to chat about her career evolution from VP of PR and Marketing at AllSaints to now spearheading some of the most epic experiential marketing campaigns, including VIP Coachella parties and Revolve Festival.  Jennifer reflects on how she’s worked through some of the biggest challenges in her career and shares her advice for balancing motherhood and business. Plus, she lets us in on what a day in her life looks like and what we can expect from her agency in the future.  IN THIS EPISODE, WE TALK ABOUT: How to set expectations with brands that don't “get” influencer marketing  What inspired Jennifer to team up with Adam Drawas to create a full-service entertainment marketing agency Ways that Jennifer and her team continue to innovate at Coachella   What self-care and work-life boundaries look like for Jennifer nowadays  Exploring opportunities outside of fashion, including hospitality and nightlife RESOURCES Peerspace  Learn more about Be Social Group CONNECT WITH JENNIFER  Follow Jennifer: @_jennifer_walker_  Follow Walker Drawas: @walkerdrawas Learn more about Walker Drawas: www.walkerdrawas.com CONNECT WITH ALI Follow me on Instagram: @aligrant Follow me on TikTok: @aligrnt  CONNECT WITH JESS Follow me on Instagram: @jessyoowould Follow me on TikTok: @jessyoowould