Jennifer Williamson: A Wedding Cake Artist's Success Story

Jenny's Wedding Cakes was officially born in 1998, inspired by Jenny Williamson's lifelong passion to bake pretty things. She began studying classic food techniques on her own, sparked by inspiration from her icon, Julia Child. Her love for beautiful and exceptional tasting food and desserts led her to continue to self-train in baking and catering while earning a degree in business.  Together with her background in art and education in marketing, she was equipped to start a successful boutique wedding cake business, emphasizing classic aspects of design and style inspired by art, fashion and nature. Since then, she has become known for her original designs, eclectic, sophisticated – yet approachable – flavor selections and warm personal service. Jenny's work has been featured in over 20 wedding publications (three of which were covers), two hard cover books, and two world-wide publications, as well as countless other print publications. She has had the honor of receiving Boston Magazine's 'Best of Boston' award in wedding cakes in the years 2012 and 2018 and has also won the Improper Bostonian 'Boston's Best' for wedding cakes in 2017. Jenny has since taken her business experience and developed an on-line training program, Wedding Cake Business Academy, to help other aspiring wedding cake makers achieve success. Her students have been able to transform their lives to make a career out of their passion, baking and cake making. This will be her focus as she is so grateful for the life her business has given her, and she has made it a mission to share her knowledge with others.  Jenny currently lives in Amesbury, MA with her two teenage daughters. Instagram: jennys_wedding_cakes Facebook group: Wedding Cake Business and Design You Tube: Wedding Cake Business Academy In this episode we discuss: How her family's love of food inspired a passion for baking When opportunity knocks: making her first wedding cake for a friend How she taught herself to make wedding cakes by reading books and lots of practice Getting a marketing plan and establishing important relationships How she keeps on top of the latest trends and techniques How she navigated being a single Mom and running a successful small business Developing her online training program, Wedding Cake Business Academy Jenny's top tip for decorating cakes And much more!