Jenny Banh, "Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption" (Rutgers UP, 2025)

Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption (Rutgers UP, 2025) examines the attempt to transplant Disney's "happiest place on Earth" ethos to Hong Kong—with unhappy results. Focusing on the attempted localization and indigenization of this idea in a globalized transnational park, the book delves into the three-way dynamics of an American culture-corporation's intentions, China's government investment, and Hong Kong. The triple actors introduce an especially complex case as two of the world's most powerful entities, the nominally Communist state of China and corporate behemoth Disney, come together for a project in the third space of Hong Kong. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success. Jenny Banh is a keynote speaker, curriculum developer, and professor of Asian American Studies and Anthropology at California State University, Fresno. Her current research examines the barriers/bridges to Southeast Asian American students, Asian Foodways, and a Hong Kong corporation. In her community work, she has conducted, coded, and transcribed over 40 oral histories of Southeast Asian Americans who live in California’s Central Valley. She donated all the oral histories to the school’s library to create the Central Valley Southeast Asian American Successful Voices Archive. Recently, she helped to co-create the ASAM-Asian Major, nineteen new Asian American studies courses, and three certificates. She has been awarded two teaching awards and four service awards. Donna Doan Anderson is the Mellon research assistant professor in U.S. Law and Race at the University of Nebraska-Lincoln. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.