Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker. She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here.The SEOchat reboot on LinkedIn Can be found here! https://www.linkedin.com/groups/17836011/Jenny on LinkedIn: https://www.linkedin.com/in/jennyhalasz/Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/"Why Google Will Win The Agentic eCommerce Race" article mentionedChapters (auto-generated with Riverside)00:00 Consulting Landscape and Personal Struggles02:13 New Media Advisors: A Consultative Approach05:16 The Agency vs. Consultant Dilemma07:55 Navigating Client Acquisition Challenges11:00 E-commerce Marketing Strategies13:58 Understanding Entity Relationships in SEO17:06 Budget Allocation for E-commerce and B2C Marketing19:57 The Future of AI in Marketing22:48 The Evolution of AI and Search Engines26:09 The Role of Content Marketing in the AI Era30:51 Understanding Zero Click Searches34:09 Measuring SEO Success Beyond Clicks38:58 Demystifying AI in Marketing43:53 Debunking SEO Myths45:21 The Risks of Using LLMS.txt47:38 Content Optimization for AI and LLMs50:22 Understanding Trustworthiness in AI51:29 Holistic Topic Clustering in SEO53:12 Integrating SEO with LLM Strategies56:48 Client Relationships and Agency Dynamics01:00:32 Navigating Industry Changes and AI Impact01:03:17 The Commoditization of SEO and Its Challenges