Jenny Kitchen (Yoyo Design) - From Extinction Rebellion to founding one of the world's best companies to work for

How do you build a business with kindness at its heart? How do you give your employees a voice in your decision making? How do you do great work and create a great place to work at the same time? Jenny Kitchen is co-founder and CEO of Yoyo Design. Boasting an impressive list of clients, Yoyo regularly produce groundbreaking creative work. What's more, they are a B Corp and in the top 5% of B Corps globally for 'Workers' - meaning they are one of the world's leading employers. In this conversation we discuss:Jenny's upbringing in rural France and how it shaped herFounding Yoyo at just 24Her membership of Extinction Rebellion and how it has shaped her approach to business and leadershipYoyo the company and her workHer favourite project, partnering with Spotify and University of SouthamptonThe power of not sticking to a specific sectorHow she turned down a company that didn't align with Yoyo's values and the falloutHow she embeds democratic principles into the operations of YoyoHer methods to ensure she hears the truth from her team in feedback sessions and 'closes the loop'Her burning desire to be kind without people pleasingHow treating your people well drives business resultsThe need to break the toxic idea that successful business requires sufferingHow to take your first steps in developing a more progressive work cultureHer little bit radical idea to introduce universal wage caps and the cap she's imposed at YoyoJenny on Linkedin: https://www.linkedin.com/in/jenny-kitchen/Yoyo Design: https://yoyodesign.com/Rob on Linkedin: https://www.linkedin.com/in/rob-warren/Visit: ⁠standingongiants.com⁠Want to appear? Email [email protected]