jenny lei & freja

takeaways:  • jenny funded freja using profits from her successful dropshipping business  • she focused heavily on paid advertising from the start, unlike many other brands  • jenny kept freja a secret for the first 2-3 years, even from friends  • her approach was very data-driven, focusing on what customers want rather than personal preferences  • she's now transitioning to focus more on organic growth, pr, and building a long-term brand  • jenny advocates for entrepreneurs to get hands-on experience before delegating tasks  • she plans to expand internationally and launch new product lines in the coming years   chapters:  00:00 - jenny's background and start in e-commerce  08:01 - transitioning from dropshipping to launching freja  12:30 - focus on paid advertising and marketing strategy  23:17 - keeping freja a secret and building without ego  25:30 - shifting focus to product development and brand building  27:26 - future plans for international expansion and new product lines  31:23 - jenny's approach to work and productivity  36:02 - building a community and mentoring other entrepreneurs  47:37 - working with family and factory relationships in china