Jenny Nguyen: Belonging, Identity, and the Cultural Impact of The Sports Bra

In this Season 1 finale, few people have shaped the culture of women’s sports more powerfully than Jenny Nguyen, founder and CEO of The Sports Bra, the Portland bar that became a worldwide sensation and helped redefine how women’s sports are watched and valued.Her story has reached millions, and her work has helped cement Portland’s role in the global rise of women’s sports.In this conversation with Karina, Jenny opens up about the origins of The Sports Bra, the defining moment that pushed her to create the space she never had growing up, and the vulnerability of building something bigger than herself. She talks about identity, representation, belonging, and the importance of surrounding yourself with the right people when leadership requires courage and clarity. Watch the full episode on YouTube or listen wherever you get your podcasts.