Jeremy King, Founder & CEO @ Attest

Jeremy King is the CEO and founder of one of the leading consumer research platforms in the world, Attest. Jeremy graduated from Harvard Business School with an MBA, which led him to secure several prestigious interning positions. In 2005 Jeremy began working at McKinsey as an Engagement Manager. After ten years with the consultancy firm Jeremy had decided that he was ready to go out on his own. He created Attest with the goal of simplifying consumer data. The company now services over 110 million consumers across 45 countries. In this episode Jeremy explains how his love of science led him to pursue a career in consumer data, his unique strategy to fundraising and why data continues to be mis-used by organisations. Jeremy also helped us unpack What questions founders should ask themselves at the start of their journey, how to navigate the complexity of a product and how you evolve that product so that you start generating revenue. Make sure to like and subscribe to the Riding Unicorns podcast to never miss an episode. Also don't forget to give Riding Unicorns a follow on Twitter and LinkedIn to keep on top of the latest developments.