Jeremy Pound - Niche Down to Scale Up

Season 2, Episode 4 of the Owner Occupied podcast with Peter Lohmann & special guest Jeremy Pound. In this episode we discuss: (00:00) Intro (01:20) Jeremy’s background and career (05:26) The importance of narrowing your focus and the Market-Focus Paradox (10:39) The Woodchip analogy for sales (18:49) Immersing yourself in the industry and community of your customer (27:00) How do you view sales in property management relative to other industries? (31:09) How do you educate customers about the product during the sales process? (38:35) The Homeless Guy analogy (44:38) What’s your advice to folks considering hiring salespeople? (58:44) How can outbound sales be done effectively in Property Management? (01:14:49) What’s next for Rent Scale and where can people learn more? Learn more about Jeremy Pound & how to connect with him here: Facebook & Twitter RentScale  RentScale on Facebook LeadSimple Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Entrepreneur’s Organization The Waterfall Exercise