Jeremy Rasti on Building Crescendo, Evolving as a Business, and Protecting Client Trust

For Jeremy Rasti, the path into custom integration started long before Crescendo Automation Audio Video opened its doors in Baton Rouge. It began with music always playing at home and the simple wonder of distributing video from one room to another.On this episode of the Connected Design Podcast, Rasti talks about building Crescendo from a two-person startup into a maturing integration firm, expanding from AV into lighting design, shades, and networking, and using peer groups and training to keep the business moving forward. The conversation also turns to a recent viral delivery incident that underscored a more durable business lesson: the client experience depends on the integrator's willingness to protect the trust that exists between a business and its clients.