Jeremy Reeves – Designing Sales Funnels

"Jeremy Reeves, CEO of Kaizen Marketing, Inc. joins me to talk about the work he does designing marketing and sales funnels for his clients. He shares many insights about the critical considerations for both online AND offline campaigns and message sequencing. Often missed by entrepreneurs, we covered audience segmentation which is paramount to designing successful communication sequences that resonate. Jeremy shares the tools in his toolkit including the changing world of email marketing. He says that newsletters are too general. Each follower that you have has different marketing objectives and are with you for a different reasons. He likes to choose relevant stories that truly resonate with his audience. Jeremy shares some of the latest software tools he recommends - many many great tips and ideas here!"