Jeremy Rivera: The Podcast Link Building Strategy You Can't Fake or Buy

20 Years of SEO with Jeremy Rivera: What Changed, What Didn’t, and his Podcast Link Building Strategy You Can't Fake or Buy Jeremy Rivera discusses how SEO has shifted from a fringe tactic to a mainstream corporate budget line as Google became the dominant search engine, while the core fundamentals—site structure, content, and links—remain. He argues recent changes like Google’s Helpful Content Update were less about rewriting for “quality” and more about favoring real businesses with brand signals and authority, forcing many publishers to pivot to newsletters, subscriptions, and paid acquisition. Jeremy critiques declining search quality, the growth of paid SERP real estate, and rapid AI rollout, noting widespread overtrust in LLM outputs despite their probabilistic nature. He explains how AI has driven executive “shiny object” budgeting decisions. Finally, he outlines a podcast-based link-building approach that generates unique, trust-based links and a content engine for small businesses. Follow Ernesto Ortiz on Social Media: Linkedin: https://www.linkedin.com/in/ernesto-ortiz-seo-expert/ Youtube Channel: https://www.youtube.com/channel/UCbhjjBiyM1RBS_GZcZx30gw Instagram Profile: https://www.instagram.com/theernestoortiz/X Profile: https://x.com/Ernesto58395599 Follow Ernesto's SEO Agency, Structural SEO: Webesite: https://structuralseo.com/ Linkedin: https://www.linkedin.com/company/100778951/ Youtube Channel: https://www.youtube.com/@UCmJc1vbm1UnC9ACMPMuVFQg X Profile: https://x.com/StructuralSEO Jeremy Rivera's: Linkedin: https://www.linkedin.com/in/jeremyriveraseo/ X Profile: https://x.com/JeremyRiveraSEO Youtube: https://www.youtube.com/@UC_2fXtRCq3z67WG14p8hYYg SEO podcast: https://unscriptedseo.com/ White Label Link Building Service: https://seoarcade.com/ SEO Consulting Services: https://jeremyriveraseo.com/