Jeremy Schwartz on AI as a Creative Accelerator, Not a Replacement

In this episode of Founders Future, with host Zach Young, we’re joined by Jeremy Schwartz, a 25-year marketing veteran and co-founder of Truth Collective. Jeremy traces his journey from art-driven beginnings at Syracuse University to leading creative and strategic work for iconic global brands like Kodak, Fidelity, Reebok, and Anheuser-Busch, before ultimately launching his own agency alongside longtime partners in 2013.Jeremy shares how Truth Collective has evolved in an era of in-housing, economic shifts, and AI disruption—embracing new tools not to replace creativity, but to accelerate it. The conversation explores Truth Collective’s collaborative “collective” model, their AI-powered workshop approach that brings clients into the creative process earlier, and why human connection, co-creation, and adaptability are now essential for agencies looking to thrive in 2026 and beyond.