Jeremy Woodrow: Protein Demand Could Push Pollock Popularity

GLP-1 weight-loss drugs are reshaping howAmericans eat, and Alaska Seafood Marketing Institute's Jeremy Woodrow sees anopening for pollock, a high-protein, low-calorie whitefish long hidden in fishsticks and fast food. With three billion pounds harvested annually and modernfreezing technology improving quality, the industry is betting pollock couldbecome a go-to protein source, though Woodrow says demand from the GLP-1 trendis still in its early stages.