Jerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good Content

How can brands balance scale, safety, and quality in programmatic media? Jerry Daykin, Restaurant Brands International, talks with Multilocal’s Fern Potter  about how Burger King and Popeyes approach media investment . Jerry shares his views on why brand safety and transparency matter, how curation ensures relevance, and why advertising should fund, not disrupt, great content.