Jersey Sponsorships Shake College Football | Texas Longhorns Football News

College football’s jersey game is changing fast as Ohio State and Notre Dame lead the charge with massive sponsorship deals—JPMorgan Chase paying $15M to OSU and SoFi reportedly securing $18–20M for Notre Dame. This shift follows the landmark NCAA settlement that allows revenue sharing with athletes, ending a long-standing ban on jersey logos. While Texas AD Chris Del Conte staunchly defends the Longhorns’ traditional burnt orange and white, refusing to dilute their identity with corporate branding, the financial allure is hard to ignore. With rivals already cashing in, Texas may be forced to reconsider—especially as their own brand power could make the money too tempting to pass up. The debate over tradition vs. profit is heating up. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/c4cb72e2c0bbf974