Jesper Knudsen – About owning online identity, buying domains, scaling globally & bad investments | Alan Frei Podcast #126

What does it take to build a global company that helps others protect their digital identity? Jesper Knudsen, Global Managing Partner at Abion (formerly BRANDIT), shares his journey from sales roles in the early 2000s to founding a leading European digital brand and IP management firm. In this episode, Jesper discusses the importance of owning your online identity, the challenges of scaling a business globally, and the lessons he's learned from bad investments and domain acquisitions. An insightful conversation for entrepreneurs, investors, and anyone interested in the intersection of technology, branding, and global business expansion.👉 Want more tips, tricks, and success stories?Subscribe to the Alan Frei Newsletter here: https://www.alanfrei.com/newsletter