Jess Kotzer on Social Media Automation

The most common challenges I both experience and hear about social media are that it's overwhelming and difficult to keep up with. It can be repetitive work with mundane tasks lined up for days. Today's guest offers an option many may find helpful in controlling their social media task list. Jess Kotzer has been involved in digital marketing for several years and has discovered many tasks that can be easily automated so that entrepreneurs can get many hours of time back. In this short introduction, Jess shares some ways you may already be using automation in your email, scheduling, and basic social media posting, but she takes it many steps further, giving us a glimpse into how a tool like Airtable can be used to automate an entire content production and distribution workflow. If you have questions about how you might use automation to take some of your most overwhelming tasks off your plate, Jess is the first person I'll send you to. #socialmedia #automation #airtable