Jess Parmar | The Property People | 70% Science, 30% Art | A Blueprint for Impactful Leadership

In this powerful episode of Beyond Four Walls, host Jodie Fraser sits down with the inspiring Jess Parmar — a woman who has not only led major property and hospitality brands across the globe but has done so with heart, humanity, and an unwavering commitment to creating communities that feel as good as they function.With over 20 years of experience working with FTSE 250 organisations including Hilton Worldwide and Regus, Jess brings a refreshing and deeply intentional perspective on what it means to lead, grow, and leave a legacy in the property world. She shares her philosophy of “70% science, 30% art,” exploring how data and human connection can work in harmony to deliver exceptional resident experiences.But this episode goes far beyond professional insight. Jess opens up about her personal journey with IVF, the challenges of managing fertility treatment while navigating leadership roles, and why wellbeing must be at the heart of how we build — buildings, businesses, and lives.What We Cover:Jess’s global career journey and lessons from Hilton & RegusHer philosophy: the balance of science and art in leadershipMisconceptions about the property industryWhat true community-building looks like in practiceJess’s personal IVF story and its impact on her careerHow the industry can better support wellbeing and mental healthThe role of empathy in driving growth and innovationAdvice for those building a purpose-led career in propertyConnect with Jess Parmar: 🔗 Jess Parmar FTPI LLB | LinkedInConnect with Jodie Fraser & Beyond Four Walls: 📺 YouTube: Beyond Four Walls - With Jodie Fraser - YouTube 📲 LinkedIn: Jodie Fraser BA(Hons) FTPI AssocRICS FIoL | LinkedInThank you so much for listening to Beyond Four Walls. If you’ve been inspired by today’s conversation and you’d like to share your own story, I’d love to hear from you. You can reach me directly at [email protected] if you’d like to be a guest on the podcast.I’d also like to say a special thank you to my podcast producer, Shirley Ludford, at Swindon 105.5 – Swindon’s award-winning community radio station. It’s run by an incredible team of volunteers who are passionate about giving a voice to the local community. You can find out more about the station at www.swindon1055.co.ukIf you enjoyed this episode, please consider subscribing, leaving a review, and sharing it with someone who might find it helpful.Please follow me at:https://www.linkedin.com/company/beyond-four-walls-the-podcast-with-jodie-fraser/https://www.instagram.com/beyond_four_walls_the_podcast_?igsh=MWQ1MDU4dG5pdmFhbw%3D%3D&utm_source=qrhttps://www.instagram.com/the_jodie_fraser?igsh=aWZ5czFtdHBndXln&utm_source=qr...